MEF Global Consumer Survey report reveals mobile internet access outpacing fixed-line internet access
Based on research conducted among over 8,000 respondents in nine countries across five continents, the MEF GCS found that 72% access the mobile internet on a daily basis with 18% no longer using fixed line internet access whatsoever. In each individual market, the number of consumers accessing the mobile internet daily is higher than the number accessing fixed-line internet.
Mobile Banking is widespread: The report also illustrates how consumers are engaging in banking, payments and commerce via mobile. 57% of respondents have engaged in some form of banking or financial activity on their mobile, including balance check and transfer of funds, while 10% have paid a bill via their mobile device.
Mobile Commerce - Considerable scope for growth: Meanwhile, 82% reported using their mobile phone to research or purchase a digital or physical product. Findings across all regions concur that the vast majority of respondents are actively using their mobile for the purchase of goods and items.
Fears around security cited as greatest barrier to wider adoption of mobile commerce: However, the GCS Report also cites security as the biggest barrier to M-Commerce adoption. MEF Global Board Chairman, Andrew Bud commented “This global research illustrates many positive findings regarding consumer engagement across a wide range of mobile content and commerce activities in developed and developing markets.