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Telecom Product - Campaign Management

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Telecom Product - Campaign Management

Can anyone suggest whether a campaign management solution can be used as notification server as well ?

I have two seperate requirements one for Campaign Management and other for Notification System to trigger SMS and Emails. I was considering to buy a campaign management solution and also use it to as a notification system where-in other applications in the eco system would connect to campaign management application for there need to send emails and sms. Having said I am not able to think of the risks and whether it will be sensible to do so.

Please provide your views on the same.